Public Relations and Marketing |
公共關係和市場拓展 |
Sometimes, I like to participate some public relations and marketing stragey matters whatsoever always underpaid even no pay (idiotic) yet time to draw up my minimal and vital experience in sake of extending my career path. Of course, my profession as being a journalist pretty good helps and inspiration into my works as PR and marketer.
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傳媒工作之餘,我偶然會為一些組織及機構做公共關和市場拓展事務,雖則薪金不多甚至無薪,卻能在記者範圍以外獲得鳳毛麟角實踐經驗,有助日後為事業另闢新路。不能否認,以我十五年記者生涯,得確對如何掌握做公關和市場策劃工作上得到某程度靈感、判斷和幫助,兩者可為相得益章。
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Public Relations
- create press release - arrange press interview - setup press conference - manage crisis - media fam trip |
Marketing
- Webpage and social media feed - social media and blogger campaign - joint promotion - privilege programe - arrange social services |
公共關係
-撰寫新聞稿 -安排傳媒訪問 -安排新聞會 -危機管理 -傳媒考察團 |
市場拓展
-跟進網頁及社交網站 -策劃社交網站活動 -給合其他機構做優惠 -會員專享計劃 -參與公共服務 |
Organistions 服務機構
Results 成果
Understanding |
洞識能力 |
Why am I able to work as Public Relations / Marketing in Charlotte Travel?
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為何我能勝任在樂悠遊的公共關係和市場策劃工作職務?
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My weakness is that I have never been working in public relations firm and marketing department as my full time job.
Nevertheless, I understand traveller pattern in Hong Kong: 1. Sophisticated yet time poor 2. Trouble on pre-trip planning, particularly in air ticket, hotel and transportation booking 3. Requires crisis management and follow up 3. Seek value in: city breaks, resort retreats, adventure, cultural and history I have cooperated with different PR personally across 15-year life in journalism so that my strength is focused on the advantage and disadvantage of being a PR and marketing planner in tourisms industry. 360° brand-stewardshipPublic relations
Belief and Mission : Enhancing media relationship in terms of promoting the positive professional image of company continuously I understand 1. what the communication way with journalist from different type of media 2. what journalist need in the interview and content 3. what headline of media need in the next day 4. what graphic and video would publish in media 5. what content and side stories need to provide for journalist 6. what we should do in crisis management Marketing Strategics Planner
Objective: Increase the Gross Happiness Index of each traveller in providing them the good agency service I am awareness: 1. To leverage ambassador/expert (boost from company), creating favourable impressions 2. To create theme-based travel trend 3. To give time-poor yet demanding travellers with many options 4. To clear proposition in terms of helping make travel decisions 5. To engage the trade and public services proactively 6. To build up tactical mechanism translating into purchase |
我的弱點是從未在公關公司做全職公關和市場策劃工作。
只是,我對香港人旅行習慣有很深認識: 一:成熟但嫌無時間 二:對旅行前要預訂機票、酒店和安排當地交通感到煩厭 三:需要適量的旅行危機管理和事後跟進 四:旅遊方向:城市休閒、酒店度假、運動歷險及文化歷史 歷來,我跟無數公共關係公司合作推廣不同地方旅遊活動,明白箇中技術,看盡那些手法為上策,那些應為改善。 全方位管理品牌形象公共關係
信念和使命: 加強公司與傳媒關係,從而得到廣泛和正面形象的報導 我清楚知道記者的需要、行動和想法: 一:與不同傳媒的溝通方法和渠通 二:訪問題目方向、應對和內容 三:翌日刊出文章的標題 四:如何配合照片和影片 五:要甚麼資料和背後故事 六:如何應付危機管理 市場策劃
目標:因公司的優良服務和產品使每位旅客增加個人「開心快樂指數」 與不同營銷專才合作後,得知策劃概念: 一:公司內委任大使或專家,建立鮮明印象 二:設計更多不同旅遊主題 三:讓時間緊迫的旅客得到更多旅程選擇 四:清楚和準確為客人決定旅遊行程 五:積極參與商業和公共活動 六:建立有效策略從而增加銷售 |
Rebranding
- Not only will you succeed personally, but you'll bring also success to everyone around you ~ Richard Templar's Rules: The Complete Compilation